Today, Alt welcomes Adam Lefkoe as the company’s first Creative Advisor!

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In this role, Adam will collaborate with the Alt marketing and creative team on idea generation for future brand campaigns, experiences and social storytelling.

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As a well-respected sports journalist, trading card collector and angel investor, Adam brings  an immense amount of creativity and joy to the company. He’s currently the host of NBA on TNT Tuesday with Shaquille O’Neal, Candace Parker and Dwyane Wade and also produces and hosts multiple shows for B/R.

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Adam was introduced to the company during the early days of the COVID quarantine through Chris Jackson, who manages relationships with investors and athletes at Alt and is a large collector himself. They FaceTimed for hours, talking about sports cards, their favorite bets, and the future of the hobby. Since then, Adam has become a thought partner for the entire Alt team and a champion of the hobby.

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Says Adam, “This is an exciting partnership that makes too much sense. Chris was one of my biggest influences upon entering this space and I greatly admire Leore’s vision to create community. I’m constantly impressed by the entire Alt squad and I can’t wait to explore the potential of what we can accomplish as a team at this incredible moment.”

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I’m personally thrilled to have Adam, an incredibly passionate and smart investor, supporting Alt’s efforts to help more people understand the power and potential of alternative assets. Let’s go!